STEP 02 · CONTEXT
Generic feedback is worthless feedback.
A fat loss Reel and a founder build-in-public video are not the same content. The hooks behave differently, the pacing rules diverge, the CTAs sit in different places. Tell Branvio what kind of post this is, and the whole rubric recalibrates.
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THE CALIBRATOR
Pick a platform and a niche. Watch the benchmark shift.
This is the same UI you'll see at upload time. The right side recalibrates instantly so you can feel how different "good" looks for different categories.
Platform
Niche
Benchmark profile
Fat loss · Instagram Reels
Top performers in your category land these signals on average.
Time to hook1.2s
Most amateur posts land at 4.0–5.5s
Total length18s
Sweet spot for retention completion
CTA appears at14s
Late enough to earn it, early enough to land
Preferred hook style
Result-claim
WHY IT MATTERS
The same exact video. Two niches. Two different reports.
Pretend you posted a slow-burn lifestyle aesthetic open. In fat loss, that's a critical hook fail. In lifestyle, that's a flex. Without niche context, an AI tool flattens this nuance and gives you advice that hurts.
Fat loss · Reels
48/100 hook
Hook48
Pacing71
"Hook lands at 3.8s. Top fat loss Reels land at 1.2s — way over."
SAME VIDEO →
Lifestyle · Reels
78/100 hook
Hook78
Pacing88
"Slow-burn open works here — lifestyle benchmarks reward atmosphere."
WHAT WE FACTOR IN
Six dimensions of context.
Platform
Reels rewards 1.5s hooks; TikTok forgives 2.5s; Shorts wants 1s. Same content, different rules.
Niche
Hooks, CTAs, pacing, and tone benchmarks index on the top 5% of recent posts in your exact niche.
Follower tier
A 5k account is not held to the same hook standard as a 500k account — different reach mechanics.
Content type
Talking head vs. demo vs. walkthrough vs. listicle. Each has its own pacing and CTA norms.
Recency window
Benchmarks rebuild every 30 days. What worked three years ago is not what works now.
Geography
Optional. EN-US, EN-UK, EN-IN, and ES content perform differently — we adjust when you tell us.
EDGE CASES
A few questions we get a lot.
What if my content crosses two niches?
Pick the primary. The report will note when the secondary niche would score it differently — usually within ±8 points on hook and pacing.
My niche isn't listed.
It probably will be soon. Tell us at hello@branvio.com and we'll prioritise based on signup volume.
Can I change the niche after upload?
Yes — for the same video, you can re-score under a different niche without re-uploading. Costs one analysis credit each.